Wednesday, 20 July 2011

Social Media Marketing

I’ve been writing my blogs for a few weeks now, and checking in on Zipporah’s Facebook, whilst also making sure LinkedIn requests are all set and trying to ensure everyone is up to date with my tweets.  All whilst trying to do the job that I actually get paid for.  I never thought of myself as the sort of person who would have an issue with all this but I think I must be getting old as trying to juggle all this is exhausting.
No sooner do I complete a meeting but I should be tweeting about it, making contact with the people at the meeting via LinkedIn and thinking whether it will make a blog story.  Not to mention trying to answer the variety of emails that await.  The only problem is that it has to be done.  OK, right now no-one reads my blog except for you and my Facebook page only has friends who work in Zipporah or want me to send them £1,000 so in return they will send me £10,000 and I have no idea what purpose my LinkedIn serves but its all part of the strategy and these days it’s a key element of marketing.  I’m promised that one day you will be joined by lots of blog readers and Zipporah will achieve the fame it so richly deserves.  I believe it too, a good marketing strategy and the use of social media makes a big difference these days.  I’m lucky in many ways, I only have to write this – someone else will sort out posting, someone else does the main task of making sure stories are posted on Facebook and I have the right contacts on LinkedIn so I shouldn’t really complain.
So here’s to you being joined by many more and to the next marketing craze and a quick thanks to Kayleigh who is trying to control all of this.  For those of you trying to manage such a campaign on your own then you have my sympathy, it’s not easy to do this without forgetting about the day job which is what all this is for.  If you can get help do….

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